Independent case study: peer assessment

Name of student whose blog you are assessing:

DAINE

Name of film they have researched:

SKYFALL

Have they covered all three platforms? 

YES 

Examples they have provided from print platform:

- FILM POSTER 

Examples they have provided from broadcast platform:

- SONY ADVERT

Examples they have provided from e-media platform:

TWITTER
Tweet by Adele - SOUNDTRACK 

What institutional information did they find out about the film?

FILM STUDIO -EON
Budget for the film
CERTIFICATE of the film

What issues did they find in terms of representation in the film they studied?

WOMEN - DEPENDANT


What links or comparisons can you find between this case study and Ill Manors?



Is there anything you can learn from this case study? What could you add to your own case study after looking at someone else's work?

PLAN FOR SECTION B

Introduction: - introduce industry (film) case studies, introduce all 3 texts being studied
                      - answer the question in one sentence

Section 1

- Ill manors - e media
               
- TAG LONDON - uses scenery, graffiti ect

           
   - WEBSITE
           
   - involvement of CELEBRITIES - Opinion leaders - TWO STEP FLOW THEORY

used social networking by maintaining their audiences
                                          - Facebook

                                          - released in June

                                          - September = DVD was released

                                          - TEDX TALK


Section 2

-Ill manors broadcast

- Radio 1 or SBTV

- TV Chat shows

- Music fans - PLAN B  - using the film music video for film - (MAINTAIN)



Section 4 - A Field in England

- LOW budget art house

- imaginative distribution

- ALL platforms on the same day

- NEVER been used before



Section 5 - The inbetweeners

-came out on RESULTS DAY - imaginative techniques


-RED CARPET - stars giving opinions about the movie and characters


-INTERVIEW - main character talking about the roles


-Newspaper - 'SCHOOLS OUCH'


-TRAILER only available on you tube

MEST1 Section B: Independent case study

The Inbetweeners Movie

 £3.5m budget

The Basics

What is the name of the film, the director and the notable stars? 

Movie: The Inbetweeners

Director: Ben Palmer

Notable stars: Simon Bird (II), James Buckley, Blake Harrison, Joe Thomas (II)

When was it released? 

17 August 2011

What genre is the film? What are the generic conventions that tell you the film belongs to this genre?

Satire, Comedy, Sitcom

The Inbetweeners comes under multiple different genres, so it is technically a hybrid.The genre's it comes under are: Teen drama and Sitcom. This is because of the large number of Generic Conventions it contains from these individual Genre's.

What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?

Critical reception - 54% 

Rating on IMDB - 6.8

Rating on Rotten Tomatoes - 5.3

Broadcast

Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.

INTERVIEW - about the film allowing the characters to give their fans their own opinions and views about their role in the film and the views about the film as whole.

RED CARPET - using stars to give their opinions about the movie and their opinions on the characters. this helps promote the film as fans would want to watch it if their favourite star has given a good review of the film 

INTERVIEW - the main characters talking about their roles in the film what they enjoyed about it and disliked

Does the broadcast promotion use stars to create interest in the film? 

The red carpet 

Print

Read at least three reviews of the film and provide a quote from each one. 

- For someone who has not seen a single episode of the TV series, I found this very funny. Although the humour is mainly for teenage/young adults, there is plenty of laughs for its target audience. 

Samuel Riley

Rotten Tomatoes

- Don't get me wrong - I loved The Inbetweeners series, which packed a freshness and sparkle that far outshone many of the pallid comedic offerings of the late noughties. In all accounts, sadly, I feel the film failed to capture the magic of the show.

                                                                                                                                              Mathew Ward

IMDB

- Although the movie isn't as good as the series I would still definitely recommend it, It's funny and still sticks to the same type of comedy.

BR4NDONcec

Metacritic

Find examples of print promotion:

Poster:

DVD cover:

NEWSPAPER:

Choose ONE print advert and write a textual analysis of what it communicates to the audience.

- Ratings at the top from certain institutions such as, empire magazine, the daily mirror, the sun and viewlondon. All these print productions are most known in England as they are the most selling and most people look into these types of print works. 

- Slogan at the top of the cover ' THE FASTEST-GROSSING LIVE ACTION COMEDY IN UK BOX OFFICE HISTORY' this immediately encourages audiences who love watching comedy

- Font of the headline is written in funky font, a type of font teenagers would use, their target audience. It's bold and funky

- Facial expressions of the boys - pulling funny faces promoting the theme of the movie - comedy

-Background image of night clubs and bars suggesting that there will be lots of drinking and sexuality going it

E-media

Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?

the website includes these tabs:

• home
• characters
• quotes
• episode
• shop

includes 'quote of the week':

''Simon: No-one brings a bag of shit to a pub
Jay: Your dad does
Simon: Does he?
Jay: Yeah, your mum''

Channel 4 website: 

Facebook

Like Us

Beebedy beep beep - become one of our Facebook Fwends and get updates from the boys

Audience

Who is the target audience for this film? Demographics and psychographics.

Demographics:

Mostly 15-25 in age to signify those approaching sixth form and those who just left university

Mostly males due to sexual references in the movie

Psychographics:

• Explorers
• Strugglers
• Reformers

How does the cross-media promotional campaign target this audience?

The trailer is only available on Youtube due to the rating and the references included in the trailer

What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.

escapism

personal relationships

identification

What similar films would the target audience enjoy? Justify your suggestions.

HANGOVER - also a comedy about a group of men who enjoy to drink and have fun

Institution

Which film studio produced the film?

• Film4 (presents)
• Young Films
• Bwark Productions

What other films have they produced? 

Film4

- A Field in England (2013)

- Step Up 3D (2010)

-4.3.2.1. (2010)

Young Films:

-"Bannan" (2014)
-The Invisible Life (2013)

-Believe (2009)

Bwark Productions:

-Carrtoons (2008)

-The Inbetweeners 2 (2014)

-"Siblings" (2014)

Which company distributed the film in the UK? What other films have they distributed? 

Film4:

1. Black Sea (2014) ... Distributor (2015) (UK) (TV)
2. The Inbetweeners 2 (2014) ... Distributor (2014) (worldwide) (all media)
3. The Selfish Giant (2013) ... Distributor (2014) (UK) (TV)
4. Metro Manila (2013) ... Distributor (2014) (UK) (TV)
5. No Kaddish in Carmarthen (2013) ... Distributor (2013) (UK) (all media)
6. Everyday (2012/I) ... Distributor (2012) (worldwide) (theatrical)
7. Witches (2012) ... Distributor (2012) (UK) (all media)
8. Berberian Sound Studio (2012) ... Distributor (2013) (UK) (TV)
9. Sightseers (2012) ... Distributor (2013) (UK) (TV)
10. Killing Them Softly (2012) ... Distributor (2015) (UK) (TV)

Do they have a track record with this kind of film and this target audience?

4.3.2.1. (2010)

Genres: Crime | Thriller

Certificate:

 15 

What was the budget for the film?

$4,600,000 (estimated)

How successful was the film financially? Why do you think this was?

£433,218 (UK) (6 June 2010) (260 Screens)

Was this film more successful in the UK or worldwide/USA? Why do you think this is?

UK 

'slick, fun, sexy, modern British film that’s not an estate drama or a gangster flick starring Danny Dyer '

What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?

Certificate: 15 

Representation

What representations of people, places or groups can be found in this film?

DYER:

He states that those with power stereotype those with less power. 
Stereotypes of white young men who are seen as 'nerds' 'never had sex' no black men portrayed, just a group of white boys.


MULVEY:

male gaze - in the trailer there's sexual references as well as women shown in short clothing attracting men

What representation of ‘Britishness’ does the film contain?

James Buckley wearing a England football shirt in the front cover

How does the representation of Britain differ to Ill Manors?

the use of drugs and violence

What values and ideologies can you find in your chosen film? (E.g. The King’s Speech is extremely patriotic, pro-monarchy etc.) 

plot keywords:

• holiday
• male frontal nudity
• british youth
• independent film
• male pubic hair
• teenager
• briton abroad

DOMINANT IDEOLOGY 

Case study comparison

What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply.

FILM	SIMILARITIES	DIFFERENCES
ILL MANORS	NUDITY MOVIE IS IN COLOUR DULL SEXUAL REFERENCES ALCOHOL/DRUGS	GANG
A FIELD IN ENGLAND	DULL GROUP OF MEN DRUGS	BLACK AND WHITE NO REFERENCES TO SEX
THE INBETWEENERS	NUDITY MOVIE IS IN COLOUR SEXUAL REFERENCES GROUP OF MEN ALCOHOL/DRUGS	LIVELY

MEST1 Section B: A Field In England

A Field In England

 

100 WORDS SUMMARY

A distributor’s campaign strategy is therefore complex and costly work, involving thorough research and creativity. It is a campaign that will not stop once the film has launched, because early box office figures (the all important opening weekend) will further determine the strategic direction of a film’s release. The industry’s costly model for distribution is, therefore, unsurprisingly dominated by Hollywood. The top 6 distributors are also the major studios (Sony Pictures, 20th Century Fox, Warner Bros.

How was A Field In England’s release different to typical film releases?

A Field in England’s release was different to typical film releases as they had released the film in Cinema’s, on DVD’s, on TV, and on VoD, all simultaneously. This differs from traditional methods as distribution institutions normally release their films in the cinema’s first, and then on DVD’s and on TV several months (6 months) later

What are the advantages to releasing the film across all platforms on the same day?

The advantages of releasing the film on all the platforms on the same day were that it was able to reach all of their target audience. It also generated a huge hype on social media such as twitter as it was trending. Another advantage is that a small budget arthouse film such as this does not generate a wide interest; therefore the fans may lose interest, or forget about the film over time, so by allowing immediate DVD release, it is available instantly and their fans do not have to wait a long time. When you release the film on all platforms at the same time, you only need one marketing campaign, rather than separate ones at different times; this is cost effective and allows for a bigger budget to advertise their film to a wider audience.

What are the disadvantages to this approach?

There are also some disadvantages to this method as one platform may generate far more interest than the other platforms, causing a downfall in the other platform. Also, by releasing it on TV, people now have the ability to record what they want, which in turn allows the audience to gain a free access to the film rather than purchasing it and contributing to the film institution. There is a huge risk factor when attempting something different such as their distribution technique; this is because it has never been done in the UK before and by trying something new, it may repel their audience and other film distributors, rather than attract them.

What target audience would A Field In England be aimed at? Demographics and Psycho-graphics.

The target audience for this film would be explorers as this is an art house film, which is a type of films that is known for having a meaning/that make you think, so this would have a niche audience are known to try new things that the mainstreamer wouldn't. The demographics for this group would be A/B this would be higher/middle classes who are able to understand and comprehend the messages of films rather than just for enjoyment.

  

Do you think all films in future will be released across all platforms simultaneously in future?

In the future I do not think that all films will be released on all platforms simultaneously as big blockbuster films would prefer to show their films in the cinemas first, and then release them to the public as this would help them gain vast amounts of money and profit; also people would wait for DVD releases if the film is a large famous film, however, small low budget films may release their films on all platforms simultaneously as it has many advantages for them.

Tutorial Targets 2

Front cover:

• bigger masthead
• centre main image
• snappier snap line
• add extra strap lines

Double page:

• columns 
• fix while line on image/ change image
• filters (b+w) to small images - don't crop of the head
• prof read text 
• introductory paragraph

Video:

• add titles in opening section
• opening section shorter

MEST1 Section B: index

Index: 


1) Ill Manors: film review
2) Ill Manors: trailer analysis
3) Ill Manors: TEDx lecture
4) Ill Manors: music video
5) Ill Manors: broadcast platform concluded
6) Ill Manors: print platform
7) Ill Manors: print branding
8) Ill Manors: e-media Tag London campaign
9) Ill Manors: e-media social networking research
10) Ill Manors: official website analysis
11) Ill Manors: institution research
12) A Field In England: reading, research and questions