Friday, 6 March 2015

Ill Manors: e-media

Ill Manors Facebook page

How many 'likes' has the Ill Manors film page had?


31,614 likes


What is the top of the page promoting?


The Ill Manors DVD


Choose five of the posts on the page's wall, screen grab them and explain how they appeal to the Ill Manor's target audience.



Promoting the music video 'playing with fire' behind the scenes shot to give the audience an insight of a shot that's going to be in the music video.




The music video published, promoting it of Facebook, YouTube as well as iTunes, with a photo of a central image from the music video showing Plan B's arms on fire, emphasising the meaning of the song.






This post shows what Plan B is up against for the awards ceremony for the best album, allowing the audience and the fans to watch the awards to look forward to the winner.




Targets pupils who are interested in making films and want to take part in media in the future, to participate in a short film from the BFI Film Academy. Targets a certain group of teenagers from 16-19. Mainly the teenagers who have just finished high school or sixth form. 





Meeting at Oxford circus, targeting people who live around west London, to view Plan B signing at HMV Oxford Circus targeting his fans 


Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.






This is the DVD print that promotes the film as its showing the front cover of the DVD as well as the recommendations, with the ratings of the movie. This promotes the film as it allows the audience to see the ratings and buy the DVD.




This is a music video that promotes the album of Ill Manors. This album is promoted as a photo from the scene is published onto the Facebook wall to promote one of the successful songs from Ill manors



This is the music video that has been published the official video from YouTube to the audience who had missed the music video from yesterday.



Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).




TICKETS TO A SCREENING



TAKE PART IN BFI FILM ACADEMY


REVOLVER ENTERTAINMENT


Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.




DVD COVER



MUSIC VIDEO BEHIND THE SCENES SHOT





MUSIC VIDEO

Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.







How did the institution use the Facebook page to promote the film's release in May/June 2012?


The institution used the Facebook page to promote the film by posting viewings of the music video and the DVD cover, the Facebook page also posted 'chances to win' DVD or a preview of the screening gearing more audience.

Ill Manors Twitter feed


How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?


The ill manors twitter feed helps promote the film as the news feed includes promotions such as offers for the DVD, and offers such as 'WIN' it also tweets the film awards making the film stand out showing that the film has had many reviews and is successful gearing on more viewers for the show.


What hash tags are used on the Ill Manors Twitter feed?


#playingwithfire


#illmanors

#qawards

#brilliant

#loveit

#support


Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.


All actors from the film Ill Manors were tweeting about the film. This appeals to the target audience as its showing the audience how dedicated their characters were.


How has the Ill Manors Twitter feed used pictures to help promote the film?


The pictures presented on twitter are pictures of the Ill Manors crew with fans, this helps promote the film as it shows the popularity of the movie, and the main target audience. It also shows pictures of behind the scenes, this attracts more audiences as people would be interested in looking at what goes on behind the scenes.



How has Ill Manors used the Instagram platform to promote Ill Manors?


the instagram page has used shots and images from the film. The front cover of the DVD and the packaging of the DVD is promoting the film to get people to purchase it


Choose three particular images/posts and explain why they are effective in promoting the film.







What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?


#Ill Manors - giving the name a brand identity




YouTube - planbuk channel

How was the planbuk YouTube channel used to promote the Ill Manors film?

the planbuk YouTube channel shows preview clips and performances from Plan B's album 'Ill Manors'


What links to other social networking sites can you find on the planbuk channel homepage?

Instagram and Twitter are the other social networkings sites

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