Thursday, 13 November 2014

Preliminary Production - Script

*Heartbeat Track*

(scene starts with a medium close up of sarese's feet walking down the stairs using a tracking shot which follows the feet down)
(straight cut to a close up of ashmita's foot tapping then medium shot of ashmita sitting with her head in her hands) 
(Back to dhruvina's feet walking down and then close up shot of dhruvina's hand opening the door - straight cut to long shot of dhruvina and sarese's back walking towards the table and taking a seat) 
(camera facing towards finger playing the tape - goes to dhruvinas face)

Sarese: wednesday 12 november 2014 at 11.04am. *Beep* okay so we are going to ask you some simple questions, you are obligated to cooperate.

Dhruvina: so lets cut to the chase. where were you on the 11th of november 2014 between 9.00pm-1.00am. *raises her voice* and i dont want any crap!

(camera shifts to Ashmita, she raises her head)

Ashmita: *shrugs shoulders* i dont know. 
sarese: okay lets make this more simple for you to understand, WHERE WERE YOU LASTNIGHT?! 

Ash: no comment

dhruv: ANSWER THE QUESTION

ash: NONE OF YOUR F***ING BUSINESS.
(ashmita slams the table and kicks the chair)


THE END.

Shots

Shot reverse shot in Hunger Games
shot reverse shot is a shot that views the action from the opposite side of the previous shot, as during a conversation between two actors, giving the effect of looking from one actor to the other.
 

180 Degree rule
The 180-degree rule of shooting and editing keeps the camera on one side of the action. As a matter of convention, the camera stays on one side of the axis of action throughout a scene; this keeps characters grounded compositionally on a particular side of the screen or frame, and keeps them looking at one another when only one character is seen onscreen at a time. The technique allows for an expansion of the frame into the unseen space offscreen. It is referred to as a rule because the camera, when shooting two actors, must not cross over the axis of action; if it does, it risks giving the impression that the actors' positions in the scene have been reversed.
 

Match on action shot
Cutting on action or matching on action refers to film editing and video editing techniques where the editor cuts from one shot to another view that matches the first shot's action.


Audience: Psychographics

I am working with Ashmita and the psychographic group we are researching is 'Explorers'. 

These people are driven by a need for discovery, challenge and new frontiers. Young in nature, if not in reality, Explorers are often the first to try out new ideas and experiences. They respond to brands that offer new sensations, indulgence and instant effects. In short, difference is what they seek out.Their core need in life is for discovery. our example couple are called 'Chase' and 'Kate'. Chase and Kate study full time in college and are adventure seekers. In their spare time they wonder around, go to different places and try new types of things. they constantly do activities that give them a rush.
 
Explorers may be likely to read travel guides such as lonely planet magazines as they love to travel to new places and discover new things. They would watch action programs and action or sci-fi based films.They own any type of new and latest technologies as they like new cool things. they visit websites which tell them about new activities and new things to try.

Friday, 24 October 2014

Narrative

The Best Of Me: 



Barthes:
Enigma Code: the enigma code is created when the flashbacks are shown in different scenes, to separate out the flashbacks the use of dimming was used to create suspense, and an enigma code as to why the flashbacks must be shown.

Action Code: The action code is revealed when the conflict between the father and the boyfriend is shown, this creates a story line of the barrier in the relationship between them, and suggesting that it will have action in the film as the conflict is shown very vividly but immediately shown

Todrov:
Disequilibrium is shown by the father in this case as he doesn't want them two to be together and becomes a barrier in their relationship, in the trailer is shows that he wants to get rid of the boyfriend with whatever he can do as he threatens him this is shown by the low angle shots

New equilibrium is shows by the boyfriend who leaves behind everything to keep their relationship going in a good state, and acts very heroic in the trailer. He has lots of high key lighting on him to show hes heroic and making him look glamorous

Propp:
Villain: the father
Princess: the girlfriend
Hero: the boyfriend




Barthes:
enigma codes in this trailer it allows the audience to know what is going on and many questions come to our head, as there's many use of different camera angles and shots, creating enigma codes, and also point of view shots allowing us to relate with the characters and know more about them by a glimpse of their shots and how they have been shot.

Todrov
 disequilibrium as the use of sound creates suspense in this trailer because its really suspicious and it builds tension for the audience and also the close up shots that allows us to see their facial expressions In more detail and helps us to relate with them.

Propp
The Villain: Seems to be the mystery
The Helper: The police as he is trying to solve the mystery.
The Hero: These are the four girls as they are the main protagonists trying to figure out what is going on.



Barthes:
Enigma codes are created in this promo as we see many different scenes and story lines from different settings which creates an enigma code to the audience its sort of all put into a montague engaging the audience I wanting to know about the interesting headlines and topics

Action code: there was a particular shot in the scenes of a gun fight the use of props enhances the action code

Todrov
Equilibrium is shown as there are some story lines that don't involve much conflict such as the charity work
 
Disequilibrium is shown where the story lines that involve conflicts are shown such as the gun wars showing the negativity around the world

Propp
Hero - we could say that the hero is the reporter who is reporting all these headlines to us.

Media Awards

Insincere:
In this piece of media, the camera work was really interesting allowing us to immediately know the story line. There were many camera angles used as there were more low angle shots on the protagonists and the high angle shots on the other character. There were also many enigma codes as lots of flashbacks were shown, and the use of dimming the scenes that separated them. There was use of high key lighting making the characters look glamorous, and also their clothing allowed us to see that they were business men.


Trill:

This piece of media included lots of low key lighting suggesting that its going to be a 'thriller' or a crime scene. The props were weapons such as guns which signified the violence in this sequence. The clothing the characters wore also made us identify they were gangsters. The shots used was low angles mostly to show status of each characters. 


True lies:

Identification was really effective in this piece of media as we got to see the characters faces in close ups, and also a glimpse of their background. This was effective as there was high key lighting making the characters look glamorous. The camera work used in this sequence was mainly close ups then long shots then closeups, creating a suture of shot reverse shot.  

Friday, 17 October 2014

Cool Brands


famous people. ghd delivers a range of market leading professional hair styling tools that deliver a good hair day, every day.

The brand values are successful romance and love, luxurious lifestyles and beautiful women.



The O2: As the world’s most popular music and entertainment venue, The O2 consistently excites, thrills and wows millions of fans with unforgettable experiences. The 02 is all about entertainment, it is enjoyable as it hosts many shows and excites the audience which the liveliness surrounding the arena.

The brand values are happy families, dreams and fantasy, glamorous places and successful careers.


Toni&guy: TONI&GUY is a renowned innovator within the hair industry, bridging the gap between high fashion and hairdressing. Toni&guy produce a range of successful products, they are valuable. Toni&guy is a professional hairdresser. 

The brand values are luxurious lifestyles, successful careers, dreams and fantasy and beautiful women.



Apple: Sleek, stylish design combined with powerful, ground-breaking technology make Apple’s range of products iconic must-haves around the world. Apple provides a range of successful technology, in which many customers buy into due to the value of the product.

The brand values are luxurious lifestyles, dreams and fantasy, successful careers and self importance and pride.




Sony Music: Home to some of the most famous artists and labels in the world, Sony Music is constantly driven to connect artists to audiences and opportunities. Sony music is successful, as many people buy into it due to the famous artists, and the liveliness of the music.

The Brand Values are dreams and fantasy, beautiful women, and happy families.

These five brands make it to the list of the coolest brands in Britian because of their value and the fact that they are such well known brands. All brands are successful in delivering the best entertainment to the public and gives the besr out of their brands.

 

Thursday, 16 October 2014

Camera Shots

High Angle - Ted
High angles make the object photographed seem  smaller, and less significant. The object or character often gets swallowed up by their setting - they become part of a wider picture. The use of high angle in this image makes the protagonist look less significant at this particular moment. The lighting used is high key lighting making him look glamorous, Costume worn my the protagonist shows that he belongs to a 'classy' background. 
Low Angle - Batman
Medium Shot - Titanic
 Long Shot - 4 3 2 1
 Extreme Long Shot - 22 Jumpstreet
Close Up - Drag Me To Hell







Low angles help give a sense of confusion to a viewer, it creates an enigma code. In this shot, we can see that the protagonist looks very powerful, and we can see his posture and his facial expressions, which look very serious. His fists show that he has power. The colour black also connotes a mysterious and powerful side to the character. His costume also emphasises that he is a powerful character. The lighting in this image high key lighting creating shadows, and creating a silhouette. The setting has been faded out illustrating the importance of the character.






Medium shots are used for dialogue sequences, and they allow the viewer to pick up on the character's movements and gestures. In this image, we are able to see the characters body language, as well as their facial expressions. The characters proxemics are close showing that they love each other. The lighting in this image is high key lighting making them look glamorous. Their costume connotes the weather, as she is wearing a coat, their hair is flying. The setting illustrates that they are on a trip, as they are on a boat. 





Long shot shows the reader the setting and the characters body language which can illustrate the key information to the reader. The setting in this image connotes that these four characters have got together for a outing, as it looks like a busy shopping center. All four characters have similar facial expressions which convey that they are all happy, and like they've got together after a long period of time. The costumes the girls are wearing are casual connoting that they have got together just for a catch up. The lighting used is high key to make the characters look glamorous.








An extreme long shot contains a large amount of landscape. It is often used at the beginning of a scene or a film to establish general location (setting). This is also known as an establishing shot. The setting in this image connotes that they come from a rich background as they are at a city. The props illustrate that they characters are up to something, which creates an enigma code. The protagonists are holding a gun, which shows that they are up to something. The fact that they are holding their guns up may show a victory they have achieved. The car also shows that the characters belong to a rich lifestyle. The facial expressions show that the characters are really happy and proud of what they may have achieved. Their body language show that the characters are powerful, as they are standing on a car, also they have their hand raised high. The lighting in this image makes the characters look glamorous as its high key lighting.











Close up shot allows the audience to see the characters facial expressions to illustrate how they are feelings to allow the audience to identify with them. In this imagine we can see that the character is petrified, as she is being strangled we can see that by the use of her gestures. The makeup used in this image shows the paleness of the characters which makes them look mysterious, it also creates a enigma code. The facial expressions of the protagonist shows that she is in pain, and being tortured by an old women who is shown as the villain in this case. The lighting in this image is high key lighting which makes them look glamorous.




Extreme Close Up - Final Destination 5

Extreme close up really emphasises the characters emotions clearly as it is zoomed to a particular part of their body, mainly on their face. This technique is mainly used in horror movies as it frightens the audience. The facial expressions in this image convey that she is confused, and she is scared. High key lighting is used on her face to show the use of makeup in detail, and the rest of the image uses low key lighting allowing the audience to focus on her face as it creates shadows. Her makeup shows the mystery behind her character and the setting creating an enigma code. It confuses the audience to why she has a bright light on her face.