Ill Manors: institution research

Distribution research

Summarise: the 10 steps of film distribution in a list using your own words.

Scene 1 -Introduction:

Scene 1 is where the story actually starts, the introductions talks about the significance of films and what it coveys to the reader. For example, films inspire, convey strong emotions, express what people want to say. Films are significant to be shown to a large audience as it provides the best opportunity for the audience to find the words themselves. 

Scene 2 -Lord Puttnam on the role of distribution:

Scene two states the task of distributors which is to identify and deliver the largest possible audience for every film. Research confirms that most cinemagoers know in advance which film they want to see - due to competing distributors' efforts to promote interest in the title(s) they are handling.

Scene 3 -So what exactly do distributors do?

The distributor's challenge is to bring each one to market by:

• identifying its audience
• considering why they'd go and see it
• estimating the revenue potential across all the formats of its release
• persuading exhibitors (cinema operators) to play the film
• developing plans and partnerships to build awareness of and interest in the film
• aiming to convert as much interest as possible into cinema visits

Scene 4 -Who are the distributors?

The UK has six major distributors (directly affiliated to the Hollywood studios) and many independent (unaffiliated) distributors who tend to handle films made outside the major studios.

Scene 5 -How do distributors get their films?

UK distributors acquire the films they release from one or more of various sources:

• a third-party sales agent, acting on behalf of a producer
• a continuous flow of new content from a parent studio
• a studio or production company with whom the distributor has negotiated an output deal covering a slate of titles
• a single title acquired at any stage before, during or after production

Scene 6 -Making a Distribution Deal:

When considering acquiring a new film, distributors will look for distinguishing features that may help sell it to audiences.

Scene 7 -Planning the release:

A distribution plan needs to be prepared.The distributor will develop this in consultation with the producers and/or studio as appropriate.


 

Scene 8 -What, When, Who, How?

The most important strategic decisions a distributor makes are when and how to release a film in order to optimise its chances. Through a combination of market knowledge, commercial experience, statistical research and professional judgement, distributors gauge the audience for each film.

Scene 9 -Film marketing:

The job of a distributor is to create visibility and to raise enough awareness and interest in a film to persuade potential audiences to buy tickets to go and see it at the nearest cinema at the earliest opportunity, eschewing all other entertainment options at the time.

Scene 10 -Licensing films to exhibitors (cinema operators):

The distributor's sales and marketing strategies go hand in glove, with the film's target audience kept front of mind. For each release, the sales team negotiates a confidential license agreement bilaterally with each exhibitor interested in playing the film.

Ill Manors: Funding and production budget

What was the estimated budget for Ill Manors?

 £100,000. Box office, £453,570 (UK)

Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.

Ill manors was sold to revolver entertainment, it was also funded by three institution companies - BBC Films, Film London Microwave and Aimimage

How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?

the Sky fall budget was $150-200 million which is a significant amount compared the to budget 

Film London and Microwave Film

What is Film London and why does it exist?

Film London is the capital's film and media agency - sustaining, promoting and developing London as a major international film-making and film cultural capital.

What is the purpose of Microwave Film?

to produce low budget films

List three other films funded by Microwave Film and embed their trailers in your blog.

Mum and Dad

Freestyle

Shifty

 

Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)


SHIFTY :

Shifty and Ill manors has many similarities as both films has references to drugs and abuse. Both films use weapons such as guns, however a difference in the film is the fact that no prostitution presented in shifty, whereas there's a lot shown in ill manors.

Distributor: Revolver Entertainment

When was Revolver Entertainment created?

1997

Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.

Offender

UFO

Iron Sky

Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).

Offender -

- Has themes of violence such as enigma codes of guns

- doesn't show prostitution, characters are from different backgrounds

Why did Revolver Entertainment go out of business in 2013?

How is new technology changing the way films are being distributed?

new technology has changed the way films are being distributed as now people don't purchase DVDs but have programs such as Netflix to watch on their TV when films have been released.

Gunslinger
 

Visit the Gunslinger website and list the three films currently in development (click on theSlate tab).
Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).

Certification

How does the certification process work at the BBFC?

  U      table for all

• Parental guidance
• Cinema release suitable for 12 years and over
• Video release suitable for 12 years and over
• Suitable only for 15 years and over
• Suitable only for adults
• 
  

Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?

Ill manors contain a lot of prostitution and drugs so it makes it unavailable for teenagers, and people under 18. 

What are the advantages and disadvantages for a film in being given an 18 certificate?

advantages - adults are able to view the filming that is over 18

disadvantages - even though it has a certificate of over 18 people still tend to download the film and watch it  

Learner Response

GRADE
 24 = D

WWW  

you've clearly revised and used plenty of media language and some theory.


EBI 

you MUST read and answer the question. You drift off the Question
why is Q3 full of narrative theory when Q2 was on narrative? 


QUESTION ONE -  INSTITUTIONS:



What is the BBC hoping to achieve by including behind the scenes footage?

BBC has a positive brand image whom broadcast many shows such as dramas, news and reality shows.Their main aim is to educate, inform and entertain. BBC's aims are to expertise their positive brand image, promotion of association with technology, promotion of association with technology, fulfilment of remit in terms of educating, informing and entertaining, justification of high budget such as licence fee, and showcase of high production values, such as personification for example, the humour and the dedication of the crew. The excitement from the camera crew is presented through their speech and how they are interacting with the other crew members, and how they all help each other. The screaming and shouting of the camera crew also presents their excitement as they seem to be having fun. Using the camera crew footage means more audiences are attracted to the show giving them more views. 

Ill Manors: e-media

Ill Manors Facebook page

How many 'likes' has the Ill Manors film page had?

31,614 likes

What is the top of the page promoting?

The Ill Manors DVD

Choose five of the posts on the page's wall, screen grab them and explain how they appeal to the Ill Manor's target audience.

Promoting the music video 'playing with fire' behind the scenes shot to give the audience an insight of a shot that's going to be in the music video.

The music video published, promoting it of Facebook, YouTube as well as iTunes, with a photo of a central image from the music video showing Plan B's arms on fire, emphasising the meaning of the song.

This post shows what Plan B is up against for the awards ceremony for the best album, allowing the audience and the fans to watch the awards to look forward to the winner.

Targets pupils who are interested in making films and want to take part in media in the future, to participate in a short film from the BFI Film Academy. Targets a certain group of teenagers from 16-19. Mainly the teenagers who have just finished high school or sixth form. 

Meeting at Oxford circus, targeting people who live around west London, to view Plan B signing at HMV Oxford Circus targeting his fans 

Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

This is the DVD print that promotes the film as its showing the front cover of the DVD as well as the recommendations, with the ratings of the movie. This promotes the film as it allows the audience to see the ratings and buy the DVD.

This is a music video that promotes the album of Ill Manors. This album is promoted as a photo from the scene is published onto the Facebook wall to promote one of the successful songs from Ill manors

This is the music video that has been published the official video from YouTube to the audience who had missed the music video from yesterday.

Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

TICKETS TO A SCREENING

TAKE PART IN BFI FILM ACADEMY

REVOLVER ENTERTAINMENT

Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

DVD COVER

MUSIC VIDEO BEHIND THE SCENES SHOT

MUSIC VIDEO

Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

How did the institution use the Facebook page to promote the film's release in May/June 2012?

The institution used the Facebook page to promote the film by posting viewings of the music video and the DVD cover, the Facebook page also posted 'chances to win' DVD or a preview of the screening gearing more audience.

Ill Manors Twitter feed

How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

The ill manors twitter feed helps promote the film as the news feed includes promotions such as offers for the DVD, and offers such as 'WIN' it also tweets the film awards making the film stand out showing that the film has had many reviews and is successful gearing on more viewers for the show.

What hash tags are used on the Ill Manors Twitter feed?

#playingwithfire

#illmanors

#qawards

#brilliant

#loveit

#support

Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

All actors from the film Ill Manors were tweeting about the film. This appeals to the target audience as its showing the audience how dedicated their characters were.

How has the Ill Manors Twitter feed used pictures to help promote the film?

The pictures presented on twitter are pictures of the Ill Manors crew with fans, this helps promote the film as it shows the popularity of the movie, and the main target audience. It also shows pictures of behind the scenes, this attracts more audiences as people would be interested in looking at what goes on behind the scenes.


How has Ill Manors used the Instagram platform to promote Ill Manors?

the instagram page has used shots and images from the film. The front cover of the DVD and the packaging of the DVD is promoting the film to get people to purchase it


Choose three particular images/posts and explain why they are effective in promoting the film.

What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

#Ill Manors - giving the name a brand identity

YouTube - planbuk channel

How was the planbuk YouTube channel used to promote the Ill Manors film?

the planbuk YouTube channel shows preview clips and performances from Plan B's album 'Ill Manors'

What links to other social networking sites can you find on the planbuk channel homepage?

Instagram and Twitter are the other social networkings sites

Ill Manors: official website

How does the Ill Manors official website promote the film?

The Ill Manors website promotes the film as it shows the significant characters on the right hand side of the website. The characters of Riz Ahmed is shown as well as Ed. The right side of the image also features one of the shots that are presented in the movie, of the man tied up against the wall. The dark clouds also shows that this film has lots of negativity. The estates symbolise the background of the characters in the movie of how they all grew up in estates. The text print on the house:

• 'ILL MANORS BUY NOW'
• 'YOU CANT ESCAPE WITH THE CHOICES YOU MAKE'
• 'ILL MANORS'

The significance of the text promotes the film as its written in graffiti which links to the background of the movie. The text is written around the house as this is where graffiti would normally found.

What examples can you find of the Ill Manors brand on the website homepage?

The institutions printed at the bottom of the website such as:

• Revolver 
• BBC films
• Gun-slinger
• Film London
• Film London Microwave
• Aim image

What links does the website offer

• Trailer 
• Synopsis 
• Ben Drew
• Stills
• Videos
• Buy Now
• Links
• Reactions
• Album

What examples of synergy can you find between the website homepage and the print/broadcast platforms?

On the top of the website ' ON BLU RAY, DVD, DOWNLOAD AND ON DEMAND NOW' promotes the film and links to the platforms as its promoting the DVD of Ill Manors as well as the other media connected to it, such as the music video, as its stating that the DVD is now available to many audiences. 

List the links to social media on the website homepage. Why are these important?

Links to Facebook and Twitter as those choices of social media, includes all the back gossip of the movie, targeting more audience into the movie. The Facebook page which promotes the films, awards as well as pictures from behind the scenes, and the twitter page which includes tweets by the crew and the actors which most fans are interested in as they tweet about the movie, and about behind the scenes, such as the bloopers and pictures. 

Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words:

Plan B’s album release of ill Manors used multiple interesting digital marketing techniques so we decided to dive deeper to dissect the whole campaign and also speak to Jack Melhuish, director of marketing at Atlantic about the campaign. The campaign combines both traditional and digital media and was kicked off by the release of a tweet-to-unlock campaign that was promoted via digital media and physical posters than included the hash tag. #illmanorsalbum. The #illmanorsalbum hash tag also led to an increase in mentions for the official Plan B account (@4planb), more than doubling the daily mention rate of 300 per day to 755 mentions per day for the week before release.

How does the Ill Manors Tag London campaign help to promote the film?

The Ill Manors Tag London campaign helps promote the film as the hash tags give an insight of the film, and tells us what its going to be about. 

• ' #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN '

• ' #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB '

These hash tags promote the film as it tells us about what the film is linked to as what the film represents. For example, the first hash tag about Ill Manors being 'another example of Cameron's broken Britain' immediately grabs attention from audiences.

What links are there between the Tag London campaign and other texts you have studied as part of 

the Ill Manors case study?

There are links between the the Tag London campaign and the TED x  lecture link together, as during TED x  lecture, PLAN B mentions society, and how society ignores people. It talks about the riots which links to 'Cameron's Broken Britain' and also mentions how society ignores individuals like him. 

Why might user-generated campaigns like this be more successful than traditional media campaigns?

This campaign would be more successful as twitter is well known, the tweets would be trending, allowing many people to view the tweets.

Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

• #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

links to the London Riots, demographics, TED X lecture

• #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

links to the London Riots, Music Video

• WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

Links to the Olympics, Music Video

• #ILLMANORS INCLUSION NOT EXCLUSION.

Links to the London Riots, Music Video

• THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

Links to the London Riots and the Olympics, Music Video and the TED X Lecture