Representation theories

Richard Dyer: the most powerful stereotype in this trailer was the woman at the beginning of the scene, when they were dressed in short tight clothing, and were putting on a show in front of men. This was the most powerful stereotype as woman are seen to pleasure men with their appearance; and in conclusion they are the ones with the least power as men have control their pleasures. Medhurst: In this trailer woman are identified to something totally opposite to their personality as woman are seen as nurturing and gentle, however in this trailer woman are presented as aggressive and masculine which would be a stereotype for men. Lots of feminists would see the negative side of this shorthand identification, as the media has presented them opposite to what they are, and would lead to the negative representation. Perkins: the stereotype shown of men in this trailer is true, as men are seen as masculine and active, and in this trailer there were many men fighting, and racing. The stereotype would fit to their personality in a positive manner. Mulvey: The male gaze is shown at the beginning of this trailer where they were dancing in short clothing for the pleasure of men, and also it shows that a few of the male racers had their woman for their pleasure representing them as sex cells, this would be seen as a negative representative from the feminists, and they would see this as mocking woman Berger - 'Men look at women. Women watch themselves being looked at' Levi-Strauss: the dominant representation would be men shown as masculine, and fast. Showing their obsession of cars and fighting. This would also be their preferred representation. In the video in one particular scene, it showed the woman driving and the man sitting on the other seat, which is unexpected for the viewers creating an alternative representation of women.