Narrative

The Best Of Me: 

Barthes:

Enigma Code: the enigma code is created when the flashbacks are shown in different scenes, to separate out the flashbacks the use of dimming was used to create suspense, and an enigma code as to why the flashbacks must be shown.

Action Code: The action code is revealed when the conflict between the father and the boyfriend is shown, this creates a story line of the barrier in the relationship between them, and suggesting that it will have action in the film as the conflict is shown very vividly but immediately shown

Todrov:

Disequilibrium is shown by the father in this case as he doesn't want them two to be together and becomes a barrier in their relationship, in the trailer is shows that he wants to get rid of the boyfriend with whatever he can do as he threatens him this is shown by the low angle shots

New equilibrium is shows by the boyfriend who leaves behind everything to keep their relationship going in a good state, and acts very heroic in the trailer. He has lots of high key lighting on him to show hes heroic and making him look glamorous

Propp:

Villain: the father

Princess: the girlfriend

Hero: the boyfriend

Barthes:

enigma codes in this trailer it allows the audience to know what is going on and many questions come to our head, as there's many use of different camera angles and shots, creating enigma codes, and also point of view shots allowing us to relate with the characters and know more about them by a glimpse of their shots and how they have been shot.

Todrov

 disequilibrium as the use of sound creates suspense in this trailer because its really suspicious and it builds tension for the audience and also the close up shots that allows us to see their facial expressions In more detail and helps us to relate with them.

Propp

The Villain: Seems to be the mystery

The Helper: The police as he is trying to solve the mystery.

The Hero: These are the four girls as they are the main protagonists trying to figure out what is going on.

Barthes:

Enigma codes are created in this promo as we see many different scenes and story lines from different settings which creates an enigma code to the audience its sort of all put into a montague engaging the audience I wanting to know about the interesting headlines and topics

Action code: there was a particular shot in the scenes of a gun fight the use of props enhances the action code

Todrov

Equilibrium is shown as there are some story lines that don't involve much conflict such as the charity work

 

Disequilibrium is shown where the story lines that involve conflicts are shown such as the gun wars showing the negativity around the world

Propp

Hero - we could say that the hero is the reporter who is reporting all these headlines to us.

Media Awards

Insincere:
In this piece of media, the camera work was really interesting allowing us to immediately know the story line. There were many camera angles used as there were more low angle shots on the protagonists and the high angle shots on the other character. There were also many enigma codes as lots of flashbacks were shown, and the use of dimming the scenes that separated them. There was use of high key lighting making the characters look glamorous, and also their clothing allowed us to see that they were business men.


Trill:
This piece of media included lots of low key lighting suggesting that its going to be a 'thriller' or a crime scene. The props were weapons such as guns which signified the violence in this sequence. The clothing the characters wore also made us identify they were gangsters. The shots used was low angles mostly to show status of each characters. 


True lies:
Identification was really effective in this piece of media as we got to see the characters faces in close ups, and also a glimpse of their background. This was effective as there was high key lighting making the characters look glamorous. The camera work used in this sequence was mainly close ups then long shots then closeups, creating a suture of shot reverse shot.  

Cool Brands

famous people. ghd delivers a range of market leading professional hair styling tools that deliver a good hair day, every day.

The brand values are successful romance and love, luxurious lifestyles and beautiful women.

The O2: As the world’s most popular music and entertainment venue, The O2 consistently excites, thrills and wows millions of fans with unforgettable experiences. The 02 is all about entertainment, it is enjoyable as it hosts many shows and excites the audience which the liveliness surrounding the arena.

The brand values are happy families, dreams and fantasy, glamorous places and successful careers.

Toni&guy: TONI&GUY is a renowned innovator within the hair industry, bridging the gap between high fashion and hairdressing. Toni&guy produce a range of successful products, they are valuable. Toni&guy is a professional hairdresser. 

The brand values are luxurious lifestyles, successful careers, dreams and fantasy and beautiful women.

Apple: Sleek, stylish design combined with powerful, ground-breaking technology make Apple’s range of products iconic must-haves around the world. Apple provides a range of successful technology, in which many customers buy into due to the value of the product.

The brand values are luxurious lifestyles, dreams and fantasy, successful careers and self importance and pride.

Sony Music: Home to some of the most famous artists and labels in the world, Sony Music is constantly driven to connect artists to audiences and opportunities. Sony music is successful, as many people buy into it due to the famous artists, and the liveliness of the music.

The Brand Values are dreams and fantasy, beautiful women, and happy families.

These five brands make it to the list of the coolest brands in Britian because of their value and the fact that they are such well known brands. All brands are successful in delivering the best entertainment to the public and gives the besr out of their brands.

 

Camera Shots

High Angle - Ted

High angles make the object photographed seem  smaller, and less significant. The object or character often gets swallowed up by their setting - they become part of a wider picture. The use of high angle in this image makes the protagonist look less significant at this particular moment. The lighting used is high key lighting making him look glamorous, Costume worn my the protagonist shows that he belongs to a 'classy' background. 

Low Angle - Batman

Medium Shot - Titanic

 Long Shot - 4 3 2 1

 Extreme Long Shot - 22 Jumpstreet

Close Up - Drag Me To Hell

Low angles help give a sense of confusion to a viewer, it creates an enigma code. In this shot, we can see that the protagonist looks very powerful, and we can see his posture and his facial expressions, which look very serious. His fists show that he has power. The colour black also connotes a mysterious and powerful side to the character. His costume also emphasises that he is a powerful character. The lighting in this image high key lighting creating shadows, and creating a silhouette. The setting has been faded out illustrating the importance of the character.






Medium shots are used for dialogue sequences, and they allow the viewer to pick up on the character's movements and gestures. In this image, we are able to see the characters body language, as well as their facial expressions. The characters proxemics are close showing that they love each other. The lighting in this image is high key lighting making them look glamorous. Their costume connotes the weather, as she is wearing a coat, their hair is flying. The setting illustrates that they are on a trip, as they are on a boat. 





Long shot shows the reader the setting and the characters body language which can illustrate the key information to the reader. The setting in this image connotes that these four characters have got together for a outing, as it looks like a busy shopping center. All four characters have similar facial expressions which convey that they are all happy, and like they've got together after a long period of time. The costumes the girls are wearing are casual connoting that they have got together just for a catch up. The lighting used is high key to make the characters look glamorous.








An extreme long shot contains a large amount of landscape. It is often used at the beginning of a scene or a film to establish general location (setting). This is also known as an establishing shot. The setting in this image connotes that they come from a rich background as they are at a city. The props illustrate that they characters are up to something, which creates an enigma code. The protagonists are holding a gun, which shows that they are up to something. The fact that they are holding their guns up may show a victory they have achieved. The car also shows that the characters belong to a rich lifestyle. The facial expressions show that the characters are really happy and proud of what they may have achieved. Their body language show that the characters are powerful, as they are standing on a car, also they have their hand raised high. The lighting in this image makes the characters look glamorous as its high key lighting.











Close up shot allows the audience to see the characters facial expressions to illustrate how they are feelings to allow the audience to identify with them. In this imagine we can see that the character is petrified, as she is being strangled we can see that by the use of her gestures. The makeup used in this image shows the paleness of the characters which makes them look mysterious, it also creates a enigma code. The facial expressions of the protagonist shows that she is in pain, and being tortured by an old women who is shown as the villain in this case. The lighting in this image is high key lighting which makes them look glamorous.

Extreme Close Up - Final Destination 5

Extreme close up really emphasises the characters emotions clearly as it is zoomed to a particular part of their body, mainly on their face. This technique is mainly used in horror movies as it frightens the audience. The facial expressions in this image convey that she is confused, and she is scared. High key lighting is used on her face to show the use of makeup in detail, and the rest of the image uses low key lighting allowing the audience to focus on her face as it creates shadows. Her makeup shows the mystery behind her character and the setting creating an enigma code. It confuses the audience to why she has a bright light on her face. 

Media Collage

https://www.youtube.com/watch?v=_RyFNWcDoqo&feature=youtu.be

https://www.youtube.com/watch?v=lT3VYuYfGec

Brand Values

Mac Make-up is all about the beauty and the richness of make-up. It associates with beautiful women as well as rich, luxurious lifestyles. Its brand values would be about quality and beauty. Beautiful women – women usually purchase mac cosmetics because of its quality and the richness. Rich, luxurious lifestyles - these cosmetics usually cost a lot of money so it associates with ‘luxurious lifestyles.’ Their cosmetics are longer lasting and they also provide a variety of different trends in make-up. Mac stores usually provide tutorials with their make-up before the customer purchases it bringing in more customers and their popularity. 

Mac cosmetics are all about beauty and individuality of women

Beauty

Swarovski is all about the rich crystals. Swarovski’s own brand lines of accessories, jewellery and home décor items. The people who buy Swarovski items usually belong to a rich background, as their products are really expensive. Swarovski items are usually brought for occasional reasons such as weddings, engagements, anniversaries, or even birthdays. It’s usually associated with love and relationships. The items are mainly brought for woman, as they’re best selling products are silver diamonds. Swarovski stores are located in many areas and shopping centres. Swarovski do a range of bracelets, necklaces, and rings. Swarovski is a famous and successful brand.

Swarovski's brand values are rich and beauty of the customers.

Diamonds

Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. Mercedes associates with rich luxurious lifestyles, it also links with successful careers and glamorous places. Mercedes brand sells very expensive cars. Mercedes-Benz Cars is a grouping of the passenger car brands of Daimler AG, a range which includes some of the most valuable brands in the automotive industry, such as - Sports Cars, Convertible Cars, Family Cars,  4x4 Cars, MPVs, Automatic Cars Luxury Cars, Hybrid Cars and Future Cars. Mercedes are a famous company as it is seen very luxurious. 

Mercedes - Benz is famous due to the luxury and richness.

Luxurious 

Canon associates with happy families, dreams and fantasy and glamorous places. Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments. Canon (UK) Ltd is the UK marketing and sales operation for the global company - Canon Inc - based in Tokyo, Japan.  In the UK and Ireland Canon currently employs around 1,300 people in various locations including the head office in Surrey (pictured), London, Birmingham, Livingston (Scotland) and Belfast. Canon's Broadcast Division is an extension of our product portfolio covering the supply and servicing of professional lenses and their accessories to the Television Broadcasting industry. 

Canon brings dreams and fantasy to life with a click 

Technology

Hollister associates with rich lifestyles, romance, glamorous places, successful careers and beautiful women. Hollister provides valuable clothing with new trends. It is famous for women, men, girls and boys clothing. Many customers purchase Hollister products; they also sell accessories and fragrances which makes it more known. Hollister use ‘beautiful women’ to advertise their products, this usually catches the customer’s attention into buying the product. Hollister usually advertise both women and men, usually young to advertise their products, which usually engages couples and also shows romance, as their adverts are usually sensual.

Hollister a famous california brand provides clothing with new trends.

Free

Blog feedback and learner response

WWW: Some really good work on your blog - impressive. Great to see consistent, highlighted use of media language - an excellent habit to get into early on in the course.

EBI: A few key things you can work on... Always write your analysis in paragraphs to ensure you are covering each aspect of the media text in enough depth and detail. For the RBK 50 Cent advert, I
think you could have written a lot more about the kind of message RBK were trying to get across
(the preferred reading). Finally, you need to develop your media consumption over the next year
- you can't only read the Sun if you're a Media student! Use Twitter to follow the news and media
worlds.

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is
your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

LR Response: The first month of media went well, as I have learnt new keywords, and got to know more about the media life. I also learnt how to input media language into my work, and how to analyse a still image in depth. The strongest piece of work so far is my work on lighting, and my weakest is media consumptions. The specific skills and knowledge I need to develop over the rest of the course is to highlight media text, and separate my work into different paragraphs. Also I need to start reading more of the news.

Institutions

High brow media is one where facts are paramount and trained, respected journalists research and write the story. The articles or documentaries are given space in specialist journals or large format newspapers or on free to air television stations

Low brow media consists of gossip magazines, rumour driven media, newspapers and television which rely on shock value rather than a balanced argument being presented. The facts do not get in the way of a "good" story as this media thrives on controversy and hearsay.                          

PUBLIC SERVICE BROADCASTING IS THE CORDUROY-CLAD BRAINCHILD OF LONDON-BASED J. WILLGOOSE, ESQ. WHO, ALONG WITH DRUMMING COMPANION WRIGGLESWORTH, IS ON A QUEST TO INFORM, EDUCATE AND ENTERTAIN AUDIENCES AROUND THE GLOBE.

PSB'S UNIQUELY SPELL-BINDING LIVE AV TRANSMISSIONS SEE THEM WEAVE SAMPLES FROM OLD PUBLIC INFORMATION FILMS, ARCHIVE FOOTAGE AND PROPAGANDA MATERIAL AROUND LIVE DRUMS, GUITAR, BANJO AND ELECTRONICS AS THEY TEACH THE LESSONS OF THE PAST THROUGH THE MUSIC OF THE FUTURE - BEAMING OUR PAST BACK AT US THROUGH VINTAGE TV SETS AND STATE OF THE ART MODERN VIDEO PROJECTION DEVICES.

BBC1:

Research BBC1. What part of the BBC's remit is covered by BBC1?

BBC One's remit is to be the BBC's most popular mixed-genre television service across the UK, offering a wide range of high-quality programmes. It should be the BBC's primary outlet for major UK and international events and it should reflect the whole of the UK in its output. A very high proportion of its programmes should be original productions.

How does it fit into the concept of public service broadcasting?

This fits in the concept because the channel is used to entertain people as well as inform people. It also engages many different ages, as its open to everyone due to the timing of the shows.

What type of programmes appear on this TV channel? Can you see a common link or theme? 

• East enderes
• Doctors
• Sherlock
• Panorama
• Escape to the country
• Antiques road trip
• Pointless

All of these shows are shows that have some educational value however these shows are also used for entertainment as they some of them are drama.

Who would be a typical audience member for the TV channel? (Age, gender, social class, job/earnings etc.) 

A typical audience for this TV channel are adults that are working class. This is because the shows on this channel give information which means that the audience needs to be somewhat intellectual. However, because this show also contains entertainment, it could also be aimed to the younger generation. 

BBC2:

What type of programmes appear on this TV channel? Can you see a common link or theme?

• The fall
• Rev
• Daily Politics
• Great British railway journeys
• The life of mammals

What do you think is the TV channel’s main aim? (Education, entertainment, appeal to youth, controversy, viewing figures/advertising revenue etc.) 

I think that this channels main aim is to educate because the programmes aired on this channel is educational, however they are also somewhat for entertainment due to the dramas.

Who would be a typical audience member for the TV channel? (Age, gender, social class, job/earnings etc.)

I think that the main audience is adults that are working class because the shows are most appealing to aged people that are fairly intelligent. However, this channel could be targeted towards students as its educational. 

ITV1:

What type of programmes appear on this TV channel? Can you see a common link or theme?

• Emmerdale
• Corrination Street
• news
• The only way is Essex
• X Factor

 I think that this channel covers a range of types of shows. Shows that inform as well as entertain. Its also mainly for entertainment, as they provide live shows such as X factor which is the young group of audiences mainly enjoy.

Name some major stars associated with ITV1.

• Paddy Mcguiness
• Simon Cowell
• Keith Lemon 
• Cheryl Cole

Who would be a typical audience member for the TV channel? (Age, gender, social class, job/earnings etc.)

The typical audience for this channel would be more the younger generation who want to watch more entertaining television and young adults who enjoy live shows, and humor.

Would ITV1 be considered high-brow or low-brow?

ITV1 would be considered low-brow due to ITV's main target audience being a younger audience. 

Channel 4

What type of programmes appear on this TV channel? Can you see a common link or theme?

• Channel 4 news
• Jamie's comfort food
• Gadget man
• The inbetweeners 
• Location, Location, Location

The common link here is that these programmes are for entertainment for the older generation.

When Channel 4 was launched, what was its aim?

November 2nd 1982, Channel 4's aim is to make a profit as it is a business and to entertain people 

Channel 4 News is an important part of the channel. What type of news is C4 News famous for?

Provides latest Uk and worldwide news to the public.  

Would Channel 4 be considered high-brow or low-brow?

High-Brow because they cover politics, current affairs.  

Who would be a typical audience member for the TV channel? (Age, gender, social class, job/earnings etc.) 

the older generation

Channel 5

What type of programmes appear on this TV channel? Can you see a common link or theme?

• Big Brother
• Benidorm ER
• Angry families

 These shows are informative as well as entertaining, they provide lots of humor and entertainment to the audience.

How long has Channel 5 existed?

23 years 

What programmes has Channel 5 been famous for?

• Big Brother
• Fifth gear 

Would Channel 5 be considered high-brow or low-brow?

Low-Brow because the majority of programmes they air are mostly aimed to the younger generation.  

Who would be a typical audience member for the TV channel? (Age, gender, social class, job/earnings etc.)

The typical audience for this channel is the younger generation. This is because majority of the programmes aired are mostly for entertainment, and due the the reality show - Big Brother.