Monday, 13 October 2014

Brand Values


Mac Make-up is all about the beauty and the richness of make-up. It associates with beautiful women as well as rich, luxurious lifestyles. Its brand values would be about quality and beauty. Beautiful women – women usually purchase mac cosmetics because of its quality and the richness. Rich, luxurious lifestyles - these cosmetics usually cost a lot of money so it associates with ‘luxurious lifestyles.’ Their cosmetics are longer lasting and they also provide a variety of different trends in make-up. Mac stores usually provide tutorials with their make-up before the customer purchases it bringing in more customers and their popularity. 

Mac cosmetics are all about beauty and individuality of women

Beauty
Swarovski is all about the rich crystals. Swarovski’s own brand lines of accessories, jewellery and home décor items. The people who buy Swarovski items usually belong to a rich background, as their products are really expensive. Swarovski items are usually brought for occasional reasons such as weddings, engagements, anniversaries, or even birthdays. It’s usually associated with love and relationships. The items are mainly brought for woman, as they’re best selling products are silver diamonds. Swarovski stores are located in many areas and shopping centres. Swarovski do a range of bracelets, necklaces, and rings. Swarovski is a famous and successful brand.

Swarovski's brand values are rich and beauty of the customers.

Diamonds
Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. Mercedes associates with rich luxurious lifestyles, it also links with successful careers and glamorous places. Mercedes brand sells very expensive cars. Mercedes-Benz Cars is a grouping of the passenger car brands of Daimler AG, a range which includes some of the most valuable brands in the automotive industry, such as - Sports Cars, Convertible Cars, Family Cars,  4x4 Cars, MPVs, Automatic Cars Luxury Cars, Hybrid Cars and Future Cars. Mercedes are a famous company as it is seen very luxurious. 

Mercedes - Benz is famous due to the luxury and richness.

Luxurious 







Canon associates with happy families, dreams and fantasy and glamorous places. Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments. Canon (UK) Ltd is the UK marketing and sales operation for the global company - Canon Inc - based in Tokyo, Japan.  In the UK and Ireland Canon currently employs around 1,300 people in various locations including the head office in Surrey (pictured), London, Birmingham, Livingston (Scotland) and Belfast. Canon's Broadcast Division is an extension of our product portfolio covering the supply and servicing of professional lenses and their accessories to the Television Broadcasting industry. 

Canon brings dreams and fantasy to life with a click 

Technology


Hollister associates with rich lifestyles, romance, glamorous places, successful careers and beautiful women. Hollister provides valuable clothing with new trends. It is famous for women, men, girls and boys clothing. Many customers purchase Hollister products; they also sell accessories and fragrances which makes it more known. Hollister use ‘beautiful women’ to advertise their products, this usually catches the customer’s attention into buying the product. Hollister usually advertise both women and men, usually young to advertise their products, which usually engages couples and also shows romance, as their adverts are usually sensual.

Hollister a famous california brand provides clothing with new trends.

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