Ill Manors: TEDx lecture
- no respect for authority - felt like they were ignored by society
- let the music raise them - words guide them
- broken families - parents were alcoholics - abused
- encouragement/motivation
- got into music industry
- targeting low schools at local areas
- CHAV - label people who are underclass come from estates
- Beat them in epigraphy
- Let them down when they are named
- Don't want to be part of society
- media demonises the youth
- helping with knowledge - 'planting a seed'
Plan B believes that the youth are not to blame for their behaviour, as he grew up in a rough area, he came to understand that the government and parenting of the kids play a big part for the child's behaviour. He believes that in order to change a child's mind you have to speak their language. In terms of this, it is suggested that rapping in a violent manner and explaining experiences will contribute to the child's thoughts and helping them to realise what right from wrong it. If you are to shout and complain and shut down youth communities, it will not benefit the kid, instead you need to talk to them in a manner they prefer.
4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
The target audience of the TEDx lecture would be main streamers as they are able to afford the costs needed to help the youth and as they have well respected jobs, they will be more helpful as they are more experienced and could help those with difficulties. This would the complete opposite audience for the Ill Manors movie as the movie was targeted more for teenagers and more males whereas the TEDx lecture would be more targeted for females of a higher age as they are more caring.
5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.
Plan B isn't fond of the media especially after a negative situation he experienced. As people put a lot of trust and are very dependent of the media, for Plan B to talk bad against them challenges society's dominant ideology (linking to Cohen's media theory of moral panic). A moral panic is an extreme feeling expressed about an issue that is seen to threaten the social order.
4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
The target audience of the TEDx lecture would be main streamers as they are able to afford the costs needed to help the youth and as they have well respected jobs, they will be more helpful as they are more experienced and could help those with difficulties. This would the complete opposite audience for the Ill Manors movie as the movie was targeted more for teenagers and more males whereas the TEDx lecture would be more targeted for females of a higher age as they are more caring.
5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.
Plan B isn't fond of the media especially after a negative situation he experienced. As people put a lot of trust and are very dependent of the media, for Plan B to talk bad against them challenges society's dominant ideology (linking to Cohen's media theory of moral panic). A moral panic is an extreme feeling expressed about an issue that is seen to threaten the social order.
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